After a year of research conducted by travel industry research firm, Young Strategies, Inc., Visit Oakland developed a new corporate brand identity, website, destination brand architecture, and targeted advertising campaign. As marketing manager, I acted as agency liaison and internal creative lead.

Copy: Brand guidelines, tone of voice, website, blog, travel guides, social media strategy and campaign content, out-of-home advertising, sales kit, partnership toolkit, board reports

Partners in crime: Lindsay Wright, public relations manager, Elke Barter, designer, Carol H. Williams (agency of record)

More good stuff from my time at Visit Oakland

🌱 Organically grew social channels by 35% on Facebook, 44% on Twitter, and 315% on Instagram in first six-month period on staff.
👀 Oversaw rebranding efforts, managing multiple creative agencies and board member involvement.
🚀 Launched new Visitor Information Center, branded wrapped vehicle, retail storefront and blog.
✍🏽 Composed copy for creative briefs, brand guide, newsletters, blog posts, social media, campaign proposals and reports.