Tubi: Rebrand, AI bot, and Super Bowl LIX Takeover

Originally brought on for a six-month UX copy contract, Tubi extended my role so I could help rebrand its tone of voice. I was later hired full time to create the company’s comprehensive voice and copy style guide. While at Tubi, I also had the honor of writing every word of copy for every surface of its Super Bowl LIX takeover.

Copy: Voice and copy style guide, branded ChatGPT bot, press releases, product, marketing, trailers, sizzles, website, social media, CRM, internal comms, content descriptions, new feature descriptions

More good stuff from my time at Tubi

🗣️ Defined Tubi’s current voice to match its rebranded visual identity, and developed a comprehensive cross-functional copy style guide.
🧠 Conceptualized and executed multimedia brand and partnership campaigns, created copy for descriptions, CRM, internal communications, growth marketing, product, and UX.
💜 Entrusted by senior leadership to work on then-secret projects like the rebrand and Super Bowl Tubi takeover.

🔗 Tubi link love

AdAge
Creative Review of rebrand
Deadline
DixonBaxi rebrand case study
FOX Sports
Tubi rebrand press release

Best viewed on a mobile device, this video grab demonstrates the Tubi brand ChatGPT that I built. To date (1/23/26), it’s garnered almost 1,000 uses and carries a 4.9-star rating.