Tubi: Rebrand & Super Bowl LIX Takeover

Originally brought on for a six-month UX copy contract, Tubi extended my role so I could help rebrand its tone of voice. I was later hired full time to create the company’s comprehensive voice and copy style guide. While at Tubi, I also had the honor of writing every word of copy for every surface of its Super Bowl LIX takeover.

Copy: Voice and copy style guide, press releases, product, marketing, trailers, sizzles, website, social media, CRM, internal comms, content descriptions, new feature descriptions

More good stuff from my time at Tubi

🗣️ Defined Tubi’s current voice to match its rebranded visual identity, and developed a comprehensive cross-functional copy style guide.
🧠 Conceptualized and executed multimedia brand and partnership campaigns, created copy for descriptions, CRM, internal communications, growth marketing, product, and UX.
💜 Entrusted by senior leadership to work on then-secret projects like the rebrand and Super Bowl Tubi takeover.

🔗 Tubi link love

AdAge
Creative Review of rebrand
Deadline
DixonBaxi rebrand case study
FOX Sports
Tubi rebrand press release