Levi's®: Wellthread®

Wellthread® is Levi’s® most sustainably designed collection. As lead writer for Levi’s® Wellthread® collection, I revamped the voice and vibe of the line, leaning into current social media culture for a more authentic-feeling end product.

Copy: Video script, web, email, app, loyalty, wholesale

Partner in crime: Jesselisa Twine, designer

More good stuff from my time at Levi’s®

🏳️‍🌈 Increased Pride collection sales by 334% from 2019 to 2020.
🤝 Worked hand-in-hand with copy director in refreshing, pitching and disseminating new Levi's brand voice, creating first comprehensive global voice and copy style guide.
👖 Served as copy lead for Red Tab mainline, sustainability, loyalty, Pride and 501® Jeans campaigns (translated internationally).
✍🏽 Managed, wrote and edited content for app, blog, email, paid digital media, retail, website and social media.
💗 Mentored a team of four copywriters.

🔗 Levi’s® link love

501® Day
Levi’s® Monthly Muse
Kelly Madera, summer blogs
Liz O’Neal, Levi’s® Made & Crafted x Lily Aldridge
WellThread® video