After leading the Levi’s team in creating its voice and copy style guide, I was recruited to do the same for Intuit, which had just undergone a visual rebrand. While at Intuit, I also had the pleasure of planning and executing the sub-brand QuickBooks’ annual conference in both the U.S. and U.K., managing agency relations and writing everything from strategic pitches and plans to host and speaker scripts.

My favorite part? Working with the incredibly kind and hilarious Carla Hall—celebrity host and former accountant.

Copy: Voice and copy style guide, strategic plans, pitch decks and presentations, event materials (print & digital, marketing & on-site)

Partners in crime: Rahul Sawant, senior manager of design, Event Concepts agency

More good stuff from my time at Intuit

🤸 Co-led a team of strategic creatives and marketers in producing best-in-class brand campaigns and content.
🎤 Established new brand voice guidelines for the greater Intuit brand.
🖐🏽 Successfully led the copy refresh of intuit.com, working cross-functionally with all five sub-brand stakeholders.