Ubisoft: Assassin's Creed III & Liberation

My first venture into brand management. This 2012 release successfully exceeded pre-order sales goal of 1.5M units, tripling the company and franchise’s previous record, and also featured the franchise’s first Black lead role.

Copy: Game description, box art and inserts, events (i.e. Comic-Con San Diego marketing and panels), paid media, retail partnerships, out of home, trailers

Partners in crime: Kat Townsend, brand manager & Ben Swanson, senior digital marketing manager 

Reference

I was impressed by Corinne in the very first meeting I had with her. Mostly because I learned later that Ubisoft was her first video gaming gig, and yet she came up with a solution to distribute beta keys to consumers (with complications) that the entire room of a dozen-plus gamers couldn't come up with. Just that one anecdote exemplifies who Corinne is - an out-of-the-box, never-intimidated, creative thinker who thrives at being a solutions-oriented free-spirit who is an asset to any team that's lucky enough to have her. —Lisa Pendse, International Brand Manager, Ubisoft

More good stuff from my time at Ubi

🏹 Supported overall brand management for the launches of Assassin’s Creed III, Far Cry 3, and Ghost Recon: Future Soldier.
🗣️ Facilitated brand communication across all marketing teams.
🏆 Championed programs and sustained successful partnerships with upper management and influencers (including Anthony Bordaine!).